PRODUCTION PHOTOGRAPHY CONCEPT
Sentien Audio is an innovative open-ear headset that connects you to your tech in a brand new way. Hardware and software combine to seamlessly merge offline and online reality. We felt this piece of pioneering technology deserved a secret agent themed campaign.
Build awareness
of the Sentien Audio
product.
equity of Sentien
through excusivity
& innovation.
for Sentien’s
crowdfunding.
and how did we do it?
We wanted to showcase the products individual characteristics and features, such as the high quality audio, the fact it was designed to be worn all day without taking it off, and the aspect of privacy (no-one can hear the sound but the wearer).
We set out to deliver a high quality, secret agent themed commercial. We felt that presenting the information this way would not only be be entertaining and informative, but would help us establish the premium brand equity of Sentien in the mind of our demographic.
Sentien Audio set out to generate $10,000 for their kickstarter campaign. We created digital assets, both from a photoshoot, and also from assets collected during the production of the commercial.
We also created various assets for Sentien’s crowdfunding feeds, such as a roadmap, animations, diagrams and infographics.
Sentien’s goal?
But with a little help from us…
Sentien were able to raise
Not only that, they doubled their
crowdfunding goal in less than 24 hours.
The campaign was featured in Forbes Magazine for most successful start-up campaigns.
That's what we call nailing it.
– Forbes Magazine
without disclosing any details.