Gold Billionaire
PRODUCTION INFLUENCER CAMPAIGN
For the release of the new “Magnum Gold Billionaire”, we worked with Czech Popstar Monika Bagárová to create an online campaign with key visuals, video advertisments of 15 seconds, and a tie-in collaborative music video of 3 minutes.
Billionaire
& clicks
& gossip
Our goals were to introduce Magnum Gold Billionaire to the public, while also increasing top of mind Magnum brand awareness. We decided to create a music video for Monika to utilise the fact that she was a pop star of great renown in the Czech Republic.
Monika Bagárová
Vášeň
Official music video
The key visuals for the campaign we created using photographs taken during the production of the videos.
users
Magnum's Newcomer
Magnum's Newcomer
users
TikTok
on YouTube
audience
Monika Bagárová x Magnum
Campaign
20 second commercial
Behind
the scenes
We shot and created a music video for Monika’s song “VÁŠEŇ”, along with a 15 second digital commercial for the product over 2 days.
The concept involved familiarising the song, and by extension the product, to consumers before the official online campaign was rolled out.
Catchy line
Check out some of our other projects, or if you’re interested, contact us today. Let’s get started working together.
